Ready to change your relationship with food and exercise - permanently?

Lose fat over 40 with The Lean & Strong Project

Building better habits, not meal plans.
Consistency, not "all-or-nothing".
Flexibility and freedom, not extreme restriction.
If you’re a busy woman over 40, you don’t need another set of rules.
You to think differently about food and exercise. Learn a new way of eating and believe in yourself again.

What Is The Lean & Strong Project?

The Lean & Strong Project is a 6-week online coaching experience designed for professional women 40+ who want to permanently change their relationship with food and exercise.

This is not a fat-loss challenge or a reset.

It’s a structured system that combines efficient training, flexible nutrition, and The Lean Mindset Method—my CBT-based approach to long-term behaviour change.

The goal isn’t perfection.

Through this process, you’ll learn how to:

✅ Train efficiently without overdoing cardio or exhausting your body

✅ Eat in a way that supports your goals without restriction or guilt

✅ Recognize unhelpful thought patterns that drive overeating or inconsistency

✅ Build self-trust instead of relying on rigid rules

✅ Stay consistent without feeling deprived  

The Lean & Strong Project - 6 Weeks

$597 USD

WHAT'S INCLUDED:

  • 6 weeks of nutrition coaching using a calorie-aware, habit-based approach

  • 6 weeks of mindset coaching using The Lean Mindset Method (focused on changing internal language, limited beliefs, breaking the "all-or-nothing" mindset, self-sabotage)

  • A complete 6-week science-backed strength training program (3 day split weight training) with clear video demonstrations

  • Weekly Check-Ins to keep you accountable and on track

  • My direct support for guidance that's practical and grounded in scientific evidence (not false promises!)

  • BONUS: The Lean & Strong Academy course ($297 value) my on-demand video program that shows you the on-going strategies you need for fat loss and muscle building, with 400+ Recipes designed to help you lose fat enjoyably.
Join Now!

My Mission

I created The Lean & Strong Project to simplify fat loss for women over 40.

We're constantly targeted with detox plans, weighted vests, and "menopause-optimized" programs that are based on deceptive marketing, NOT science.

Older women are being scared away from just about everything and told that they need a delicate approach.

That's BS.

You're strong, capable, and resilient...much more than you were in your 20s. 

You just need a fat loss approach with common sense that cuts through the noise.

You’ll learn how to eat in a way that supports your goals without your nutrition consuming all your attention.

You’ll train in a way that builds strength and confidence without burning you out.

And you’ll learn how to manage your thinking so setbacks don’t turn into downward spirals.

This isn’t a temporary fix or a rigid plan you’ll eventually abandon.

It’s a deliberate, skill-based approach to managing your health.

These 6 weeks will begin your journey to freedom with food and a stronger, leaner YOU. 

 

I Was Jumping From Diet To Diet To Lose The Last 20 Pounds, Until I Realized My Mistake

 

I’d cut out all the foods I loved, determined to “eat clean”.

But after weeks (or sometimes months) of deprivation, I’d inevitably break.

And when I did?

It wasn’t just a small indulgence. It turned into a full-on binge, eating a whole tub of Ben & Jerry’s or inhaling every chocolate in sight.

I felt like a failure, which only led to more eating. And a lot of guilt.

What everyone had told me about restrictive diets was the problem - not me.

Because if you can't maintain the diet, you can't STAY lean.

So I set out to find a sustainable way of eating.

After a decade of trial and error, I developed a science-backed, practical approach that maximizes fat loss without constant food cravings.

Finally, I was free to be able to enjoy ice cream without guilt, lose fat without hunger, and trust myself around food again.

Optimal health isn't about restriction, it's about BALANCE.

Does This Sound Like You?

✅ You're a woman over 40+ and finding losing fat is harder

✅ You're confused about all the different advice for older women and are worried you might be hurting your body with the approaches you're trying

✅ You're weight training but aren't seeing the results you want for the effort you're putting in

✅ You want to change how you feel about food and exercise and feel confident in your body as you get older

Join The Lean & Strong Project Now!
 

Lost 5 pounds and re-built her strength and energy levels after a major illness.

 ⭐⭐⭐⭐⭐ Hannah Kim, 40, Business Owner

 

"Ivana’s invaluable guidance helped me achieve my goal weight as a busy business owner and mom. I have more muscle than I've ever had before!" 

⭐⭐⭐⭐⭐ Kathryne Mejias, 42, Business Owner

I've coached women over 40 to get into amazing shape for more than 25 years.

Here's what you'll get access to: 

Direct Support Through My Private Number

✅ Don't waste any time wondering what you should be doing, when I'm only a message away.

✅ Let me guide you through any challenges that come up, so your progress never stalls.

Speed Up Your Results With Weekly Check-ins

✅ Check-ins keep you accountable and focused on your goals.

Personalized Nutrition Plan

✅ I'll guide you through how to plan your nutrition for fat loss, without having to eliminate the foods you love.

✅ You'll drop all your ideas about "good" foods and "bad" foods and learn to have freedom with food.

A Complete Science-Backed Workout Program 

✅ Just 3 weight training workouts per week and some enjoyable cardio will get you the lean muscle you want.

✅  My videos show you the exercises to make them safe and easy. 

Break Your Bad Eating Habits With "The Lean Mindset Method"

✅ Change your relationship with food and exercise permanently with my mindset-based approach (Cognitive Behavioural Therapy - CBT)

✅ Learn science-backed tips to deal with food/carb cravings.

Join The Lean & Strong Project NOW!

BONUS: The Lean & Strong Academy Course

Follow my step-by-step video program to maintain your results for the long term.

✔️ My on-demand videos take you step-by-step through what you need to know so you don't get overwhelmed. 

 ✔️ You'll do actionable tasks that set up your fat loss lifestyle gradually.

✔️ You'll get access to all the lists, templates, and resources that make eating and exercising easy to maintain. 

FEATURED IN:

Here's How My System Has Gotten Results For My Clients

 "Since starting the program I have lost 30lbs, gained muscle, and gained more confidence in my body. The program changes the way you think about nutrition and exercise."

⭐⭐⭐⭐⭐ Lara Autagavia, 45, Veterinarian

Who This Is For:

✔️ You want to work with a qualified, experienced, and knowledgeable coach who understands your demanding lifestyle and the challenges you face as a 40+ woman.

✔️ You want to learn how to eat sustainably and maintain your fat loss, even with a demanding career and a busy family life.

✔️ You have weight training experience (at least 2 years) and are looking to optimize your routine for performance and efficiency.

✔️ You're ready to change your relationship with food and exercise - permanently.

✔️ You appreciate an approach that's supported by scientific research.

Who This Is NOT For:

❌ You've never done weight training before.

❌ You don't have 3 days a week (50mins) to commit to your weight training workouts. And some cardio!

❌ You don't have access to basic equipment (a few sets of dumbbells).

❌ You follow a vegan, carnivore, or ketogenic diet or have very strict dietary restrictions due to a medical condition.

❌ You have a current injury or serious illness that interferes with your ability to exercise.

❌ You're looking for a quick-fix plan, "abs in 10 days", 30-day challenge, or "detox" plan.

Still Have Questions?

"Since working with Ivana, my weight has gone down consistently. 
I have energy, feel better about myself and the way I look at food. I feel in control of my life again."

⭐⭐⭐⭐⭐ Stacey Burns, 44, Marketing Director

Building lean muscle and losing belly fat isn't going to get easier as you get older.

 

You'll lose about 0.8-1.0% of your muscle mass every year starting at 40.

If you don't follow an effective nutrition and workout strategy NOW, you'll find it harder as you age.

Learning the right strategy will stop the muscle loss and fat gain that most people will experience with aging.

If what you've been doing isn't getting you the results you want, find out what WILL.

Yes, you can keep trying things on your own.

Another restrictive diet, another punishing workout program...but will it last?

With my approach you'll know the most effective method of maintaining your results.

You'll have my personal support along the way.

Since I can only provide such a high degree of personal attention to a small amount of people, a limited amount of clients can be taken on at once.

Join The Lean & Strong Project NOW!