Lose BELLY FAT and build LEAN MUSCLE over 35
WITHOUT restrictive diets or spending every day in the gym.
Discover my 90 day science-backed system that reduces food cravings, maximizes your workout time, and lets you enjoy your favourite foods.
FEATURED IN:


"Ivana has transformed my body! I lost over 5% body fat in only 3 months, 2 inches from my waist, and I haven't felt this good in a decade!"
⭐⭐⭐⭐⭐ Omar Jabri, 46, Head of Intellectual Property
Does This Sound Like You?
✅ You're 35+ and finding losing fat is harder and it keeps coming back
✅ Busy times at work or holidays/vacations make being consistent with your nutrition too hard
✅ You're weight training but aren't seeing the results you want for the effort you're putting in
✅ You want to change how you feel about food and exercise and feel confident in your body
Apply NOW!
I Was Jumping From Diet To Diet To Lose The Last15 Pounds, Until I Realized My Mistake
I’d cut out all the foods I loved, determined to “eat clean”.
But after weeks (or sometimes months) of deprivation, I’d inevitably break.
And when I did?
It wasn’t just a small indulgence—it was a full-on binge, eating a whole tub of Ben & Jerry’s or inhaling every chocolate in sight.
I felt like a failure, which only led to more eating.
What everyone had told me about restrictive diets was the problem - not me.
Because if you can't maintain the diet, you can't STAY lean.
So I set out to find a sustainable way of eating.
After a decade of trial and error, I developed a science-backed, practical approach that maximizes fat loss without constant food cravings.
Finally, I was free to be able to enjoy ice cream without guilt, lose fat without hunger, and trust myself around food again.
Optimal health isn't about restriction, it's about BALANCE.
I thought hours of cardio was the fastest route to fat loss, but focusing on weight training got me the lean muscle I wanted
Even after having my son, I rebuilt enough muscle to compete 3 times in the IFBB Canadian Nationals in Natural Bodybuilding.
By this point, I was a parent and business owner without much free time.
I'd discovered an efficient way of training that helped me maintain a lean physique year-round, without spending every day in the gym.
I can also enjoy special occasions and vacations without guilt, knowing that by following my approach I won't lose my progress.
When I shared my system with my clients, they got amazing results too.
Here's What My Clients Achieved

"Before I started the program I was traveling a lot, not eating well, sedentary, and dealing with the stress of a busy life. Not only did my health improve, but I found that my stress levels also fell."
⭐⭐⭐⭐⭐ Alim Somani, 44, Managing Director
Lost 30 pounds and learned how to kept it off!
⭐⭐⭐⭐⭐ Mike Wojcikiewicz, Platform Engineer, 40
Lost 5 pounds and re-built her strength and energy levels after a major illness.
⭐⭐⭐⭐⭐ Hannah Kim, 40, Entrepreneur
"I have been very happy with how my body is changing. My overall energy and strength have significantly increased."
⭐⭐⭐⭐⭐ Dr. Chris Kim MSc, MD, FRCS(C), PhD, 38, Orthopaedic Surgeon
Gained 5 pounds of muscle, lost 5 pounds of fat, and increased his strength in the operating room.
"Ivana’s invaluable guidance helped me achieve my goal weight as a busy business owner and mom. I have more muscle than I've ever had before!"
⭐⭐⭐⭐⭐ Kathryne Mejias, 39, Entrepreneur
Are you sick of following restrictive diets and exhausting workout programs to stay lean?
Just because you have a busy life, a demanding job, or a family, DOESN'T mean you have to give up your fat loss goals.
That's why I created a plan that takes less time and energy to maintain than other programs.
With my system, you'll build lean muscle with only 3 weight training workouts a week (and some cardio, of course!).
But it's not just about your workouts.
Because we all know that fat loss depends on your nutrition.
Most diets are too restrictive, so you can only follow them when you don't go out, travel, or go to business meetings.
With my approach, you'll feel confident that you can make food decisions that maintain your progress, without missing out on the fun!
And you'll learn how to end cravings and bad eating habits - permanently.
Introducing The Lean & Strong Academy
I've put everything I've learned in over 20 years of fat loss coaching into an easy-to-follow system.
Here's what you'll get access to:

My Expert Coaching For 3 Months
In 12 weekly group coaching calls, I'll guide you through my process so that you build muscle and lose fat in a sustainable way.
If you're confused by all the conflicting information out there, I'll identify your key challenges and direct you to the solution that makes sense for YOU.

On-Going Support & Accountability
Don't waste any time wondering what you should be doing.
You'll have 3 Months of Unlimited Access To The Coaching Hub, where you can message me any time for solutions to any issues that come up.
Let me guide you through any challenges that come up, so your progress never stalls.

The Lean & Strong Academy Course
My on-demand videos take you step-by-step through the program so you don't get overwhelmed.
✅ You'll participate in actionable tasks that set up your fat loss lifestyle gradually.
✅ Get access to all lists, templates, and resources that make eating and exercising easy to maintain.

Eating For Fat Loss
I'll guide you through how to plan your nutrition for fat loss, without having to eliminate the foods you love. You'll learn:
✅ How to use protein to achieve and maintain your fat loss goals
✅ To upgrade your eating plan gradually to make gaining muscle and losing fat sustainable

New Workout Program Every 6 Weeks:
Build lean muscle, without the guesswork.
Use my progressive resistance training programs to build muscle and strength, so you're challenged to GROW.
You'll learn how to effectively plan your own training to address your weaknesses and preferences.

Learn "The Lean Mindset Method"
✅ Change your relationship with food and exercise permanently with my habit-based approach.
✅ Use my habit change protocols to lose fat LONG TERM.
✅ Learn science-backed tips to deal with food/carb cravings.
BONUS: Personal Nutrition & Lifestyle Assessment
Overwhelmed by all the info out there and not sure where to start? You'll begin the program with my personal review of your current nutrition and lifestyle.
✔️ I'll analyze what you're eating, your exercise routine, and your lifestyle to identify key issues that are holding you back
✔️ You'll get personalized feedback to target your weaknesses
✔️ I'll give you get actionable steps to speed up your fat loss
Apply NOW!
Here's How My System Has Gotten Results For My Clients

"I thought I was doing everything right, but I got better results with Ivana's system. When it comes to fat loss, what works is often counterintuitive."
Stephen gained 5 pounds of muscle, took 2 inches off his waist, and saw more size and definition in his arms, despite his busy schedule.
⭐⭐⭐⭐⭐ Stephen B. Meister, 60, Founding Partner at Meister Seelig & Feinht

"Since starting the program I have lost 30lbs, gained muscle, and gained more confidence in my body. The program changes the way you think about nutrition and exercise."
⭐⭐⭐⭐⭐ Lara Autagavia, 41, Veterinarian

"Ivana is informative, concerned about my welfare, and very motivational.
I would recommend her highly to any busy executive that needs guidance and motivation."
⭐⭐⭐⭐⭐ Clarence Whylie, 79, Financial Advisor

"I exceeded my goals in my first year and have been able to maintain my weight and activity levels for over 5 years now. I highly recommend working with Ivana!"
⭐⭐⭐⭐⭐ Stephen Ellis, 46, Division President

"Ivana taught me the fundamentals of weight training and nutrition. I built significant muscle and lost fat making me feel more confident and happy."
⭐⭐⭐⭐⭐ Miller Peterson, 43, Senior Frontend Engineer

"I found Ivana's program to be helpful in slowly introducing changes and making adjustments more manageable. I improved my eating habits and became more aware of how stress affected my success."
⭐⭐⭐⭐⭐ Cristina Ion, 35, Senior Healthcare Director

"Ivana is the real deal. She taught me how to train differently and safely, but more importantly how to make it enjoyable and incorporate it into my lifestyle."
⭐⭐⭐⭐⭐ Bill Baldasti, 45, Manager Microsoft
"I attained my ideal physique for my wedding and my posture has improved. Ivana’s support and knowledge kept me motivated!"
⭐⭐⭐⭐⭐ Mel W., 35, Emergency Physician
"I was going to the gym regularly, but I knew I wasn’t getting the most out of my workouts. My diet could best be described as ‘inconsistent’. With Ivana’s program, I finally LOOK like I work out!"
⭐⭐⭐⭐⭐ Lyle M., 47, Accountant
Who This Is For:
✔️ You're ready to change your relationship with food and exercise - permanently.
✔️ You want to learn how to eat sustainably and maintain your fat loss.
✔️ You have some weight training experience.
✔️ You appreciate an approach that's supported by scientific research.
Who This Is NOT For:
❌ You've never done weight training before.
❌ You don't have 3 days a week (1hr) to commit to your workouts.
❌ You don't have access to basic equipment (a few sets of dumbbells).
❌ You follow a vegan, carnivore, or ketogenic diet or have very strict dietary restrictions due to a medical condition.
❌ You're looking for a quick-fix plan, "abs in 10 days", 30-day challenge, or "detox" plan.

"I like how the nutrition changes were gradual and aimed at making smarter choices than being 'on a diet'.
And most other workout plans aren't sustainable like this."
⭐⭐⭐⭐⭐ James Brosnahan, 40, Success Manager

"Since working with Ivana, my weight has gone down consistently.
I have energy, feel better about myself and the way I look at food. I feel in control of my life again."
⭐⭐⭐⭐⭐ Stacey Burns, 39, Marketing Director

"I lost 25lbs since I began following Ivana’s program, but what is even more important for me is learning a new way to eat. Contrary to many programs, this is NOT what I would call a “diet”; this is a way to re-learn how to eat without giving up all the foods that I like."
⭐⭐⭐⭐⭐ Gregory Fage, 52, Head of Sales
Still Have Questions?
Will I have direct access to Ivana during the program?
When are the calls?
How can I get Ivana's help between calls?
What type of nutrition program is included?
Can I do the workouts at home?
What if I'm going on vacation?
Can I do the program if I have an injury?
I've tried other programs. What's different about this one?

"I've gained an inch or so on my arms and my belly fat has come down. Ivana's tough, no BS approach was the kick-in-the-butt I needed to change how I was eating and the way I was training."
⭐⭐⭐⭐⭐ Stephen McPherson, 59, Director - Mergers & Acquisitions
Everything You'll Get:
- 9 Weekly LIVE Group Coaching Video Calls (45 mins) WITH ME to answer questions and give you personalized feedback
- 3 additional 45 minute Deep Dive Workshops WITH ME
1) Strategies For Dealing with Food Cravings & Stress Eating
2) Mastering Macros: The Simple Formula for Fat Loss & Muscle Growth
3) Fat Loss Over 35: What You Need To Do Differently
- Personal Nutrition & Lifestyle Assessment to identify your key issues and give you actionable steps
- 3 Months Access to the Coaching Hub where you can message me for help between coaching calls
- The Lean & Strong Academy Course, on-demand videos that take you step-by-step through my system
- NEW weight training program every 6 weeks to progressively build lean muscle
- 400+ Recipes designed to help you build lean muscle
You can access The Lean & Strong Academy on your phone through the app or on your desktop, laptop, or any device with a browser.
Apply NOW!
Building lean muscle and losing belly fat isn't going to get easier as you get older.
You'll lose 0.5-1.0% of your muscle mass every year past 35.
If you don't follow an effective nutrition and workout strategy NOW, you'll find it harder as you age.
Learning the right strategy will stop the muscle loss and fat gain that most people will experience with aging.
If what you've been doing isn't getting you the results you want, find out what WILL.
Yes, you can keep trying things on your own.
Another restrictive diet, another punishing workout program...but will it last?
With my approach you'll know the most effective method of maintaining your results.
You'll have my personal support along the way.
Since I can only provide such a high degree of personal attention to a small amount of people,
only 6 spots will be available at a time.
Here's How I've Helped People Like YOU





