Lost 5 pounds and re-built her strength and energy levels after a major illness.

 ⭐⭐⭐⭐⭐ Hannah Kim, 40, Business Owner

Gained 5 pounds of muscle, lost 5 pounds of fat, and increased his strength in the operating room.

"I have been very happy with how my body is changing. My overall energy and strength have significantly increased."

⭐⭐⭐⭐⭐ Dr. Chris Kim MSc, MD, FRCS(C), PhD, Orthopaedic Surgeon

The Lean & Strong 40+ Coaching Experience

Ivana Chapman

Applications are now open for a small number of new private coaching clients.

This is for busy professionals over 40 who want to get leaner, stronger, and more confident in their body — without restrictive diets or extreme workouts.

I only work with a limited number of people at a time because this is a true 1-on-1 coaching experience.

Ivana

I’m going to work closely with a small group of driven professionals to help them build a leaner, stronger body they can maintain for years.

Here’s what we’re doing…

The goal is simple:
Lose body fat consistently.
Build lean muscle.
Feel in control around food again.
And create a lifestyle that actually fits your real life.

No starting over every Monday.
No “good” and “bad” foods.
No exhausting workout schedules.

Just a sustainable system designed for ambitious people with busy careers, families, travel, social events, and real responsibilities.

I’ve coached people over 40 for more than 25 years.

I’m a Certified Strength & Conditioning Specialist, former international athlete, and have competed in 12 natural bodybuilding competitions, including the Canadian Nationals.

But more importantly…

I understand what it’s like to struggle with consistency, restrictive dieting, and feeling frustrated with your body.

For years, I bounced between “being good” and overeating on the foods I actually loved.

Everything changed when I stopped chasing perfection and started following science-backed nutrition, strength training, and mindset strategies that were realistic enough to sustain.

Now I help busy professionals do the same.

This is not a quick-fix challenge.
It’s not a detox.
And it’s definitely not a starvation diet.

This is for people who want permanent change.

This won’t be the right fit for you if you…

❌ Want a rapid “beach body” crash plan

❌ Refuse to track anything or follow a structured process

❌ Want to avoid strength training completely

❌ Believe your metabolism is “broken” and nothing will work

❌ Are looking for motivation instead of coaching and accountability

But if you…

✅ Already exercise and want better results for the effort you’re putting in

✅ Want to lose fat without cutting out the foods you enjoy

✅ Need a system that works with business travel, dinners, vacations, and real life

✅ Want to build strength, muscle, and confidence as you get older

✅ Are ready to change your habits and mindset permanently

…this could completely change how you look and feel over the next 90 days.

Here’s How We’ll Do It

Phase 1: Build Momentum Fast

The first phase is about creating clarity, consistency, and quick wins.

We’ll start with a full assessment of your nutrition, training, lifestyle, and current obstacles.

I’ll identify the biggest factors slowing your progress down and create a personalized strategy around your schedule, preferences, and goals.

You’ll get:

• A personalized nutrition plan
• A complete science-backed weight training program
• Direct coaching support from me
• Daily and weekly accountability check-ins
• Clear performance targets so you always know what matters most

Most people already know “what” to do.

What they’re missing is structure, accountability, and a system they can actually sustain.

That’s what Phase 1 creates.

Phase 2: Build A Leaner, Stronger Body

Once consistency is established, we focus on improving body composition strategically.

This is where we refine:

• Protein intake
• Meal structure
• Strength progression
• Recovery
• Hunger management
• Weekend and travel strategies
• Emotional eating patterns
• Consistency during stressful periods

You’ll learn how to eat in a way that supports fat loss and muscle building without feeling trapped by food rules.

And because this is personalized coaching, we adjust everything based on your body, your lifestyle, and your progress.

No cookie-cutter meal plans.
No “all-or-nothing” thinking.
No unrealistic expectations.

Just steady, measurable progress.

Phase 3: Permanent Lifestyle Change

Most people can lose weight temporarily.

Very few know how to maintain results while living a full life.

This phase is about helping you become the kind of person who naturally maintains a lean, strong body.

That’s where The Lean Mindset Method comes in.

Using science-backed Cognitive Behavioural Therapy (CBT) principles, I’ll help you:

• Break all-or-nothing thinking
• Stop self-sabotaging patterns
• Handle cravings without guilt
• Build sustainable habits
• Improve your relationship with food and exercise
• Stay consistent during busy or stressful periods

This is how you stop “starting over.”

You’ll also get full access to The Lean & Strong Academy, including:

• Step-by-step video lessons
• Habit-building systems
• Nutrition resources
• Training guidance
• 400+ recipes
• Templates and tools that make staying lean easier long term

Direct Coaching & Accountability

You’ll have direct access to me throughout the program.

If you’re unsure what to do, stuck, frustrated, travelling, struggling with consistency, or need adjustments — you won’t have to figure it out alone.

You’ll get:

• Daily and weekly check-ins
• Personalized feedback
• Exercise technique guidance
• Nutrition adjustments
• Ongoing accountability
• Fast answers to your questions

The goal is simple:
Keep your progress moving forward consistently.

Who This Is Designed For

This coaching experience is specifically designed for people over 40 who:

• Already exercise
• Want a leaner, stronger physique
• Value expert guidance
• Prefer sustainable results over extreme methods
• Want high-level coaching and accountability
• Need a realistic system that fits a demanding life

Most of my clients are busy professionals, business owners, executives, and high performers who want their body and health to match the standards they hold in the rest of their life.

Investment

Private Coaching
3 Months
$1,997 CAD

You’ll get:
✅ Direct coaching support from me

✅ Daily and weekly accountability check-ins

✅ Personalized nutrition coaching

✅ Complete 3-day weight training program

✅ Exercise technique feedback

✅ The Lean Mindset Method

✅ Personal nutrition and lifestyle assessment

✅ Full access to The Lean & Strong Academy

✅ 400+ recipes, tools, templates, and resources

This is a premium coaching experience designed to create long-term transformation — not temporary motivation.

Applying

Because this is highly personalized coaching, I only take on a limited number of clients at a time.

If this sounds like the kind of support and structure you’ve been looking for:

Step 1: Apply for coaching

Step 2: I’ll personally review your application

Step 3: If it’s a good fit, we’ll discuss the best strategy for your goals and lifestyle

If I don’t think this program is the right fit for you, I’ll point you in the right direction instead.

Ivana

P.S. The biggest transformation most clients experience isn’t just physical.

It’s finally feeling calm and consistent around food, workouts, travel, weekends, and life.

That’s what makes the results last.

BONUS 1: Personal Nutrition & Lifestyle Assessment