Lose your belly fat and build lean muscle over 40 WITHOUT restrictive diets or extreme workouts
Get 1-On-1 expert coaching and a flexible 8 week plan designed for your busy life.
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Does This Sound Like You?
✅ You're 40+ and finding losing fat is harder and it keeps coming back
✅ Busy times at work or holidays/vacations make being consistent with your nutrition too hard
✅ You're weight training but aren't seeing the results you want for the effort you're putting in
✅ You want to change how you feel about food and exercise and feel confident in your body as you get older
Apply For Private Coaching
"Ivana has transformed my body! I lost over 5% body fat in only 2 months, 2 inches from my waist, and I haven't felt this good in a decade!"
⭐⭐⭐⭐⭐ Omar Jabri, 46, Head of Intellectual Property
I Was Jumping From Diet To Diet To Lose The Last 20 Pounds, Until I Realized My Mistake
I’d cut out all the foods I loved, determined to “eat clean”.
But after weeks (or sometimes months) of deprivation, I’d inevitably break.
And when I did?
It wasn’t just a small indulgence—it was a full-on binge, eating a whole tub of Ben & Jerry’s or inhaling every chocolate in sight.
I felt like a failure, which only led to more eating.
What everyone had told me about restrictive diets was the problem - not me.
Because if you can't maintain the diet, you can't STAY lean.
So I set out to find a sustainable way of eating.
After a decade of trial and error, I developed a science-backed, practical approach that maximizes fat loss without constant food cravings.
Finally, I was free to be able to enjoy ice cream without guilt, lose fat without hunger, and trust myself around food again.
Optimal health isn't about restriction, it's about BALANCE.
I thought hours of cardio was the fastest route to fat loss, but focusing on weight training got me the lean muscle I wanted
Even after having my son, I rebuilt enough muscle to compete 3 times in the IFBB Canadian Nationals in Natural Bodybuilding.
By this point, I was a parent and business owner without much free time.
I'd discovered an efficient way of training that helped me maintain a lean physique year-round, without spending every day in the gym.
I can also enjoy special occasions and vacations without guilt, knowing that by following my approach I won't lose my progress.
When I shared my system with my clients, they got amazing results too.
Here's What My Clients Have Achieved
"Before I started the program I was traveling a lot, not eating well, sedentary, and dealing with the stress of a busy life. Not only did my health improve, but I found that my stress levels also fell."
⭐⭐⭐⭐⭐ Alim Somani, 44, Managing Director
Lost 30 pounds and learned how to kept it off!
⭐⭐⭐⭐⭐ Mike Wojcikiewicz, Platform Engineer, 41
Lost 5 pounds and re-built her strength and energy levels after a major illness.
⭐⭐⭐⭐⭐ Hannah Kim, 40, Business Owner
"I have been very happy with how my body is changing. My overall energy and strength have significantly increased."
⭐⭐⭐⭐⭐ Dr. Chris Kim MSc, MD, FRCS(C), PhD, Orthopaedic Surgeon
Gained 5 pounds of muscle, lost 5 pounds of fat, and increased his strength in the operating room.
"Ivana’s invaluable guidance helped me achieve my goal weight as a busy business owner and mom. I have more muscle than I've ever had before!"
⭐⭐⭐⭐⭐ Kathryne Mejias, 40, Business Owner
Are you sick of following restrictive diets and exhausting workout programs to stay lean?
Just because you have a busy life, a demanding job, or a family, DOESN'T mean you have to give up your fat loss goals.
That's why I created a plan that takes less time and energy to maintain than other programs.
With my system, you'll build lean muscle with only 3 weight training workouts a week (and some cardio, of course!).
But it's not just about your workouts. Because we all know that fat loss depends on your nutrition.
Most diets are too restrictive, so you can only follow them when you don't go out, travel, or go to business meetings.
With my approach, you'll feel confident that you can make food decisions that maintain your progress, without missing out on the fun!
And you'll learn how to end cravings and bad eating habits - permanently.
I've coached people over 40 to get into amazing shape for more than 25 years.
Here's what you'll get access to:
Direct Support Through My Private Number
Don't waste any time wondering what you should be doing, when I'm only a message away.
I'll guide you through my process so that you build muscle and lose fat in a sustainable way.
Speed Up Your Results With Daily And Weekly Check-ins
Personal check-ins keep you accountable and focused on your goal.
Let me guide you through any challenges that come up, so your progress never stalls.
I'll identify your key challenges and direct you to the solution that makes sense for YOU.
Personalized Nutrition Plan
I'll guide you through how to plan your nutrition for fat loss, without having to eliminate the foods you love. You'll learn:
✅ How to use protein to achieve and maintain your fat loss goals
✅ To upgrade your eating plan gradually to make gaining muscle and losing fat sustainable
A Complete Science-Backed Workout Program
Build lean muscle, without the guesswork or wasted time. Just 3 weight training workouts per week and some enjoyable cardio will get you the lean muscle you want.
My personal videos show you the exercises to make them safe and easy. You'll get my feedback on your technique to increase the speed and effectiveness of your muscle building.
Break Your Bad Eating Habits With "The Lean Mindset Method"
✅ Change your relationship with food and exercise permanently with my mindset-based approach (Cognitive Behavioural Therapy - CBT)
✅ Use my habit change protocols to lose fat LONG TERM.
✅ Learn science-backed tips to deal with food/carb cravings.
BONUS 1: Personal Nutrition & Lifestyle Assessment
Overwhelmed by all the info out there and not sure where to start? You'll begin the program with my personal review of your current nutrition and lifestyle.
✔️ I'll analyze what you're eating, your exercise routine, and your lifestyle to identify key issues that are holding you back
✔️ You'll get personalized feedback to target your weaknesses
✔️ I'll give you get actionable steps to speed up your fat loss
Apply for Private Coaching
BONUS 2: The Lean & Strong Academy Course
Follow my step-by-step video program to maintain your results for the long term.
✔️ My on-demand videos take you step-by-step through what you need to know so you don't get overwhelmed.
✔️ You'll do actionable tasks that set up your fat loss lifestyle gradually.
✔️ You'll get access to all the lists, templates, and resources that make eating and exercising easy to maintain.
Here's How My System Has Gotten Results For My Clients
Stephen gained 5 pounds of muscle, took 2 inches off his waist, and saw more size and definition in his arms, despite his busy schedule.
"I thought I was doing everything right, but I got better results with Ivana. When it comes to fat loss, what works is often counterintuitive."
⭐⭐⭐⭐⭐ Stephen B. Meister, 60, Founding Partner at Meister Seelig & Feinht
"Since starting the program I have lost 30lbs, gained muscle, and gained more confidence in my body. The program changes the way you think about nutrition and exercise."
⭐⭐⭐⭐⭐ Lara Autagavia, 41, Veterinarian
"Ivana is informative, concerned about my welfare, and very motivational.
I would recommend her highly to any busy executive that needs guidance and motivation."
⭐⭐⭐⭐⭐ Clarence Whylie, 79, Financial Advisor
"I exceeded my goals in my first year and have been able to maintain my weight and activity levels for over 5 years now. I highly recommend working with Ivana!"
⭐⭐⭐⭐⭐ Stephen Ellis, 46, Division President
"Ivana taught me the fundamentals of weight training and nutrition. I built significant muscle and lost fat making me feel more confident and happy."
⭐⭐⭐⭐⭐ Miller Peterson, 41, Senior Frontend Engineer
"Ivana is the real deal. She taught me how to train differently and safely, but more importantly how to make it enjoyable and incorporate it into my lifestyle."
⭐⭐⭐⭐⭐ Bill Baldasti, 43, Manager Microsoft
"I was going to the gym regularly, but I knew I wasn’t getting the most out of my workouts. My diet could best be described as ‘inconsistent’. With Ivana’s help, I finally LOOK like I work out!"
⭐⭐⭐⭐⭐ Lyle M., 47, Accountant
Who This Is For:
✔️ You're ready to change your relationship with food and exercise - permanently.
✔️ You want to learn how to eat sustainably and maintain your fat loss.
✔️ You have some weight training experience.
✔️ You appreciate an approach that's supported by scientific research.
Who This Is NOT For:
❌ You've never done weight training before.
❌ You don't have 3 days a week (50mins) to commit to your weight training workouts. And some cardio!
❌ You don't have access to basic equipment (a few sets of dumbbells).
❌ You follow a vegan, carnivore, or ketogenic diet or have very strict dietary restrictions due to a medical condition.
❌ You're looking for a quick-fix plan, "abs in 10 days", 30-day challenge, or "detox" plan.
"I've gained an inch or so on my arms and my belly fat has come down. Ivana's tough, no BS approach was the kick-in-the-butt I needed to change how I was eating and the way I was training."
⭐⭐⭐⭐⭐ Stephen McPherson, 59, Director - Mergers & Acquisitions
Still Have Questions?
How much access do I have to Ivana?
What type of nutrition program is included?
Can I do the workouts at home?
What if I'm going on vacation?
Can I do the program if I have an injury?
I've tried other programs. What's different about this one?
"Since working with Ivana, my weight has gone down consistently.
I have energy, feel better about myself and the way I look at food. I feel in control of my life again."
⭐⭐⭐⭐⭐ Stacey Burns, 40, Marketing Director
Building lean muscle and losing belly fat isn't going to get easier as you get older.
You'll lose about 0.8-1.0% of your muscle mass every year starting at 40.
If you don't follow an effective nutrition and workout strategy NOW, you'll find it harder as you age.
Learning the right strategy will stop the muscle loss and fat gain that most people will experience with aging.
If what you've been doing isn't getting you the results you want, find out what WILL.
Yes, you can keep trying things on your own.
Another restrictive diet, another punishing workout program...but will it last?
With my approach you'll know the most effective method of maintaining your results.
You'll have my personal support along the way.
Since I can only provide such a high degree of personal attention to a small amount of people, a limited amount of clients can be taken on at once.