Ivana’s Message!

Think about how great it would feel to have your family and friends describe you as “lean” or “ripped”.Mark W 2016 - 95

You CAN look and feel better than ever…no matter what your age. It’s time for you to get that lean, athletic body you’ve always wanted, even if you thought it was too late.

All the BS in the fitness industry makes it challenging. Everyone’s looking for “the next big thing” that’s going to make it easy to be lean and muscular, without all the work. TRX, Crossfit, ViPR, Kettlebells…there’s nothing magical about any of them.

As for traditional cardio (spending hours on the treadmill, crosstrainer, or stationary bike, or jogging), it’s overrated too. Too much may actually be preventing you from reaching your physique goals.

They’ve got it all wrong about carbs too. They’re not bad, but you may be having too many to get really lean, and you may be having them at the wrong time.

With the power of a progressive weight training program, and the right amount of protein, carbs, and fat, I’ll show you how simple building your ideal physique really is. You’ll need to work hard, and make some dietary changes, for sure, but YOU CAN build the body you want, get healthier, and feel stronger and more energetic…without giving up the foods you love or turning your life upside down.

My Story

In over two decades as a coach, I’ve developed the tools and flexibility to help you unlock your individual potential, even if
thought your peak physical years were behind you. Your success is a combination of the right type and dose of weight training, a nutrition plan that takes into account your needs and optimizes your hormonal balance, and the psychological tools to follow-through on your plan.

I started martial arts as a child, earning my black belt in Shotokan Karate at 15 (I’m now a 3rd Dan) and competing internationally for 14 years. I completed a 10K run, half-marathon, and marathon in 2012 to prove that I could do it using way less mileage than most runners and a lot fewer carbs.

I’ve struggled with digestive issues since 1998, and suffered from binge eating, food obsession, and depression as a result. Even while I competed successfully in karate, I was chunky and unhappy. In fact, I was heavier at the age of 24 than the highest weight of my pregnancy in my mid-30s!

Finding the right system of nutrition and exercise finally gave me freedom from the yo-yo-ing weight battles of my early adult years. The method also helped me get in shape to win a fitness competition and do a published photo shoot as a fitness model just nine months after having my baby.

I want to save you the struggles I went through, and show you how to experience a stronger, leaner physique than you’ve ever had.

No Juice Fasting or Deprivation Around Here

We’re not going to ask you to eat salads all day long or start your day off with some sort of weird green juice that’s supposed to get you lean without trying. This is about using the foods you already eat, adding and subtracting things as necessary, to create an ideal plan for you. Real food for real life.

There are LIES out there

Much of the nutrition advice in the mainstream media is hurting your chances of controlling your appetite, balancing your hormones for easier fat-loss, and reducing your cravings. The most efficient workout for getting lean and building the body shape you want comes from weight training about 40-50 minutes, 3-5 times a week. Maximum benefits in a minimum amount of time…because efficiency is what it’s all about.

Is This For You?

Removing animal products to “cleanse your system” or “become more alkaline” isn’t necessary or scientific. Meat isn’t the devil, but quality counts. Getting enough high-quality protein might help get you closer to your physique goals. Let us teach you how to revel in the foods that bring you the greatest joy and cut out foods that are hurting your potential to build an amazing body.

Can I help YOU?

Have you tried to get leaner and haven’t been as successful as you like?

Are you willing to keep an open mind and go against some of the nutrition advice the government gives you?

Will you take the time you need to finally have a body that you’re proud to show off (abs and all)?

Let me make it happen for you.




Ivana is a lifelong natural athlete, a former international Karate Champion, and mom to a 3-year-old boy. She has written several articles for NSCA and Fitness Star Magazine, and has been featured as a fitness expert in Men’s Journal, Sparkpeople, and The List. Her story has been published in Oxygen, Muscle Memory, and GORGO magazines.

Ivana Chapman BSc BA CSCSDave Laus 2016 - 147

Bachelor of Science in Sports Science – University of North London, England
Bachelor of Arts in Psychology and Commerce – University of Toronto
Certified Strength and Conditioning Specialist – NSCA
NCCP Level 1 Coach (Karate)
National Level Masters Bikini Competitor – CBBF (Bodybuilding)
3rd Dan Black Belt – Shotokan Karate
C.H.E.K Scientific Core Conditioning
Certificates in: Personal Training, Fitness Instruction, Fitness Assessment, Sports Massage